Enough People Know Your Name, Dude
By Jesse Singal - Oct 29th, 2008 at 5:12 pmThe Kraft family, owners of the New England Patriots, have completed a new agreement that makes them the title sponsor of the Israel Football League.
The league, which will now be called the Kraft Family IFL, is a tackle league in its second season. The league is run by American Football in Israel and based in Jerusalem at Kraft Family Stadium.
“The Kraft family involvement will ensure a banner year for both the IFL and American Football in Israel at-large, and we’re excited to kick off our upcoming season with such a significant milestone,” IFL Commissioner Ben Friedman said in a statement yesterday.
The sponsorship deal includes a new league logo with the Kraft name in the design.
Really, Bob?
As a big Patriots fan I can’t help but admire the job Kraft has done with the franchise, but this is a pretty stunning level of narcissism. If you want to sponsor a football league in Israel, great, but you don’t need to splash your name all over it.
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